The EasyLog team asked Seen Creative to come up with an explainer video to provide an overview of their range of data logging products. The first step was creating a script and from this a storyboard was created. Work then began on creating an animated explainer video using After Effects. This combined product photography with vector illustrations created in Adobe Illustrator to create a clear explanation of the function and options available.
Since uploading to EasyLog’s YouTube channel in December 2016, the video has had over 7,000 views as well as being used at trade shows and exhibitions.