Elequra have developed a range of skin care products that combine natural ingredients with latest biochemisty techniques.
From the start, Elequra’s founder, Nausheen Quereshi wanted video to be front and centre of the marketing mix for launch.
Seen Creative were delighted to be asked to work with Elequra and produced a full suite of launch videos from an overview of the brand, to product specific explainers and a delve into the science behind the ingredients.
We visited Elequra to film the products being used and to interview Nausheen about the brand values and the product benefits. Back in the studio we filmed individual products and ingredient flasks in a light box, created simple and clean motion graphics that mirrored Elequra’s branding, and together with the footage from the day’s shoot created a suite of videos that showcases the Elequra brand.